“Welcome to Valtellina” conference at Sondrio Chamber of Commerce
First stage of "Destinazione Winter Games" series of meetings, the second edition of "Winter Games Hospitality & Development", dedicated to hospitality and welcoming in anticipation of the XXV Winter Olympics in Italy
The MilanoCortina2026 Olympics are about a thousand days away, but the competition has already begun: investors, entrepreneurs, planners, architects – and a large portion of the public sector dedicated to hospitality and tourism – are committed to understanding how to translate this opportunity, the largest in recent decades, in durable investments for the Italian Alps.
It's a race against time, you can only win together: this is the message of "Destinazione Winter Games", the series of meetings, debates and round tables organized by MC International, dedicated to the world of hospitality and the development of the sector.
If the first edition, developed between 2021 and 2022, was dedicated to the hospitality and development sector, the second, in 2023, is focused on hospitality and welcoming.
Alongside Cortina and Milan, a third Olympic destination enters the field, Valtellina, represented by Sondrio which hosted the meeting on Friday 9 June.
“WELCOME TO VALTELLINA – Tourism and new scenarios beyond sport” is the title of the first conference of the second edition, organized in collaboration with Valtellina Turismo and with the support of the Municipality of Sondrio.
In Valtellina, and in particular in Livigno – site of the freestyle and snowboard competitions – and Bormio, which will welcome the Skimo champions, i.e. ski mountaineering and the men's alpine skiing competitions along the Stelvio slope - the Games represent an opportunity to plan reception by giving prominence to road infrastructure for traffic, commercial spaces, for entertainment or culture, which give value to the territory. The Olympics can generate benefits for the entire hospitality supply chain and represent a legacy for the future.
Among the most important topics dealt with: regeneration and enhancement, the integration of new architectures with the territory and the collaboration between public and private. But that's not all: the perspective includes everything that surrounds hospitality, from mobility to services, from hotels to wellness.
Destinazione Winter Games brought together, around the same table, stakeholders from even very different territories, describing the state of the art of mountain tourism and creating fertile ground for networking, seizing the Olympic opportunities and identifying a strategy common.
Among the sponsoring bodies of the initiative, the Municipalities of Milan, Cortina d'Ampezzo and Sondrio, Valtellina Turismo, the Orders of Architects, Planners, Landscapers and Conservationists of the Province of Milan, Sondrio and Belluno together with the Belluno Dolomites Architecture Foundation, Poli.Design, the Politecnico di Milano, the Arel Association - Real Estate Ladies, FIABCI - International Real Estate Federation and NEWH - The Hospitality Industry Network.
The partner companies of the Sondrio conference are: Concreta, Mirage, Resstende and Tabu.
The videos of the 4 conference sessions are available on the dedicated playlist of the YouTube channel: https://youtube.com/playlist?list=PLGfE5wTRIIrmvww5t1IBylzBH736LK4Rl